THE Wales Millennium Center’s daily guided tours has secured a sponsor with Nolan uPVC of Carmarthen.
Its year-long sponsorship of the guided tours at the center in Cardiff Bay, forms part of a wider brand-building strategy.
The tours, which have proved popular since the center first opened back in November 2004, are delivered up to three times a day.
Wales Millennium Center’s chief executive, Judith Isherwood, said, “We have welcomed visitors and audiences from all over the world and are delighted with the feedback we have received to date.
“The partnership with Nolan will not only increase their profile in Wales, but all over the world as we attract more and more visitors from the UK and overseas.”
Nolan Nicholas, managing director of Nolan uPVC, adds, “We are delighted to be the first and only sponsor of guided tours at the Wales Millennium Center.
“As a company that has been established for 17 years, we know from experience that successful corporate partnering depends on matching brand values.”